Special Events

Ripley's Believe It or Not! Times Square hosts amazing special events throughout the year! Everything from odd and unbelievable cooking demonstrations to daredevil sword swallowers celebrations! That's right, we host, show and welcome the amazing and unexpected.

Upcoming Events

Odor-Eaters® National Rotten Sneaker Contest® Turns 40! 

The annual contest is the ultimate test of just how offensive shoes can get. Sneakers are judged based on odor, interior and exterior shoe condition, and of course the story of how their sneakers ended up so dirty and smelly. Seven kids, ages 6-15 from across the country, whose sneakers have won in regional contests will compete. But only one child will take home the “coveted” national prize.



Past Events

8TH Annual Sword Swallowers Day!

 The real men and women of steel are back again to celebrate the ancient art of sword swallowing on World Sword Swallowing Day, Saturday, February 28 at Ripley’s Believe It or Not! Odditoriums around the world.   

Don't Be a Cheap DATE!

This Valentine’s Day, Ripley’s Believe It or Not! Times Square is encouraging couples to NOT skip the cliché dinner dates. Instead, plan a special dinner for you and your loved one, followed by an out-of-the-ordinary rendezvous filled with curiosity, amazement and awe!

New Year's Eve 2015 at Ripley's Times Square


Ring in New Year's 2015 in Times Square, New York with a night of amazing, unbelievable and down-right freaky happenings at Ripley’s Believe It or Not. Make this New Year an unforgettable family experience as you journey through the labyrinth of strange and wonderful sights. We know that Ripley would be the first to believe that this NYE party will be the thrill of the year.


Halloween 2015 at Ripley's Times Square

Halloween at Ripley's Times Square

This Halloween, come to Ripley’s to get your fill of candy, mystery and treats. Between 4pm and 8pm, there will be trivia questions set up at various exhibits throughout the museum. If the questions are answered correctly (or not), you get a treat! Costumes are highly encouraged!! If you think you’ve got the best costume, take a picture in front of bumble bee (the transformer at the front of the Museum). Tag your photo with the hashtag #RipleysNY. We will then choose the winner with the best costume! The winner will receive 4 free tickets to Ripley’s so you can come back again! 

National Ice Cream Day

With a menu of unbelievable ice cream sure to make visitors scream, Ripley’s Believe It or Not! Times Square celebrates National Ice Cream Day on Sunday, July 20, with taste test challenges and a special discount as a cherry on top.Ripley’s guests are invited to spin the Wheel of Ice “Screams” to receive a free sample cone and the chance to earn half off admission. Those who complete the designated ice cream dare (or at least give it a good shot), will receive half off admission to the museum that day.

Bug Chef

Just in time for Fourth of July celebrations, Bug Chef David George Gordon, author of the Eat-a-Bug Cookbook,” will host live cooking demonstrations from 11:00am to 3:00pm of insect-inspired recipes such as Sheesh! Kabobs with katydids and grasshoppers and Cockroach Chili. Additional ingredients such as deep-fried Tarantulas, hornworm “hot dogs,” among others, will be thrown on the grill as bug-eating challenges for brave visitors to receive half price admission.

Bizarre Buying Bazaar

Edward Meyer, Ripley’s VP of Exhibits and Archives, will review all items that come in and will make on-the-spot offers for items worthy of being a part of the world famous Ripley’s Believe It or Not! collection. For more than 35 years, Meyer has traveled the world collecting unusual stories and unbelievable items for the company. He has acquired over 20,000 different museum artifacts, as well as countless stories for its cartoon and books

Sword Swallowers Day

The real men and women of steel are back again to celebrate the ancient art of sword swallowing on World Sword Swallowing Day, Saturday, February 22 at Ripley’s Believe It or Not! Times Square located at 234 West 42nd Street. The show will start at 1:30 p.m. with an official “swallow” at 2:22:14 p.m. to coincide with the 2/22/14 date. More than 20 sword swallowers will risk their lives when they “drop swords” at Ripley’s Believe It or Not! Odditoriums during the 7thannual World Sword Swallower’s Day celebration founded by the Sword Swallowers Association International (SSAI) and co-sponsored by Ripley’s Believe It or Not! In all, more than 125 feet of solid steel will go down the hatch…hopefully without a scratch.

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234 West 42nd Street New York, NY 10036 | Map It
(212) 398-3133
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